Media Audience Theories

Hyperdermic syringe theory- Which viewed the audience as passive recipients of injected messages.

Cultivation theory- This tries to prove that we form views and opinions about certain things over time as a result of exposure to media thus becoming stereotype.

Desensitisation theory- Its the idea that the more violence we see less shocked we are by it in real life.

Copycat theory- Claims that the audience may act as what they see modeled on the screen.

Uses and gratification theory- What the audience do with media to satisfy their need as individual.

Reception theory- How we make different meanings from the same polysemic media.

Postmodernism theory- This shows the boundaries between the media and real life have been blurred to bring things right up to date.