What is Media Ecology?

 Media ecology is the study of media, technology, and communication and the effect it has on the audience and society. This theory was a concept by Marshall McLuhan in 1964.

Ecology in this context stands for the environment what they are and its impact on society. Neil postman stated that media ecology is a medium for example technology in which human cultures grow. 

Media perception affects human feelings and understanding and how we interact with it to increase our chances of survival. Therefore the word environment here means the behavior of humans regarding the media they consume.

Media ecology argues media acted as human sense in each era and that communication is the primary cause of social change. "The medium is the message" is a famous term by McLuhan and is often debated over as medium meaning the message. In McLuhan's research, he believes that media was one of the main causes of the progression of humans as a society and that each era had its own set of technology during that time.